CYPRESS
Seasons: FW14 - FW16
Product Development
Design
Branding
Sourcing
Marketing
In 2012, I joined HAVEN to spearhead the development of the in-house brand CYPRESS. I was able to expand and research more about Canadian outdoor garments and Japanese textiles to create a unique brand that combines functionality, comfort and protection in the harsh Canadian climate. The branding of CYPRESS was inspired by military label structuring.
With a focus on meticulous details and the use of premium textiles, I sourced materials and fabrics from Japan and Italy to ensure the highest quality for each product. Additionally, I used zippers and closures sourced from top companies such as Riri and Cobrax. My goal was to create a brand that could match the quality of other top brands carried by HAVEN.
With a focus on meticulous details and the use of premium textiles, I sourced materials and fabrics from Japan and Italy to ensure the highest quality for each product. Additionally, I used zippers and closures sourced from top companies such as Riri and Cobrax. My goal was to create a brand that could match the quality of other top brands carried by HAVEN.
