SKECHERS CHINA
Season: FW24-FW25
Division Creation
Technical Design
Material Sourcing
Process Implementation
Brand Identity
As Head of Technical Apparel Design & Development at Skechers China Performance Division, I built the technical apparel division from the ground up, creating the complete infrastructure for performance-driven product creation. Leading the creation of 55+ innovative styles each season across FW24, SS25, and FW25 collections. From establishing technical specifications for waterproof, down and UV-protective categories to developing standardized timelines that synchronized design, merchandising and production teams, I implemented the operational framework that transformed concepts into high-performance apparel. My role spanned the entire development spectrum - crafting the technical branding language, setting material testing protocols, and aligning cross-functional teams to ensure cohesive execution from initial design through to final production.
Through strategic partnerships established at Shanghai Intertextile Expo, I developed robust fabric / trims sourcing pipelines while implementing rigorous material approval processes. This comprehensive program development enabled the successful launch of a Skechers technical apparel collection in just nine months - a benchmark achievement that established new standards for performance product development within the organization. The division's rapid success was built on this foundation of technical innovation, operational excellence and cross-functional collaboration that I architected from inception.
HAZARD HUNTERS
Season: SS24-FW24
Brand Development
Tech Packs
Sourcing
Design
Branding
Product Development
As Head of Design & Development, I led the creation and launch of Hazard Hunters, a premium golf-inspired streetwear brand, from concept to market in just eight months.
Overseeing end-to-end commercialization—including fabric development, sourcing, production, and quality control—I ensured seamless execution while maintaining sustainable and cost-efficient practices.
By fostering strong manufacturing partnerships, I accelerated timelines, delivering production ahead of schedule. My role also involved coordinating cross-functional teams across design, marketing, and logistics to align the brand’s vision.
A key achievement was the successful BELOWGROUND pop-up launch at Landmark Atrium, where we transformed the space into a playful backyard barbecue putt-putt course, introducing Season 1’s core collection. The brand gained further recognition through features in Manifesto Magazine and HYPEBEAST.
By fostering strong manufacturing partnerships, I accelerated timelines, delivering production ahead of schedule. My role also involved coordinating cross-functional teams across design, marketing, and logistics to align the brand’s vision.
A key achievement was the successful BELOWGROUND pop-up launch at Landmark Atrium, where we transformed the space into a playful backyard barbecue putt-putt course, introducing Season 1’s core collection. The brand gained further recognition through features in Manifesto Magazine and HYPEBEAST.
ONE DREAM NBA ALL STAR WEEKEND ACTIVATION
2023
Creative Direction
Project Manager
In 2023, I served as the Creative Director and Project Manager for the ONE DREAM event, a transformative collaboration between Salt Lake City’s Akomi and Montreal based Double Dribble, held during the NBA All-Star weekend at BRAND + AID. Conceived by me, this partnership united two brands to celebrate the resilience of immigrant communities and the unifying power of basketball, amplifying the stories of African NBA players and the broader immigrant experience under Akomi’s slogan, “Arriving here is just the starting point.”
As the creative force behind the event, I envisioned and orchestrated a partnership that merged Akomi’s focus on immigrant narratives with Double Dribble’s commitment to community and inclusivity. I developed the concept, facilitated the collaboration, and project-managed every aspect of the event, from ideation to execution. This included coordinating cross-brand logistics, curating the event space to reflect the vibrant energy of the initiative, and overseeing the seamless integration of activities that resonated with our diverse audience.
The ONE DREAM event created a dynamic platform where attendees shared personal stories of immigration and aspiration, surrounded by the excitement of the NBA All-Star Game. With the Sky’ the Limit Basketball Camp, I designed an immersive experience that blended basketball training with activities to inspire young players to explore paths beyond the court, fostering personal growth and holistic development. Highlights included food, drinks, music, and festivities that brought together basketball fans and community members in a celebration of culture and dreams.
My leadership in setting up the event space and coordinating its multifaceted components ensured a lasting impact, empowering young players and amplifying immigrant voices. By providing a stage to honor the journeys of African NBA players and the growing international NBA/WNBA Africa scene, ONE DREAM inspired attendees to pursue their aspirations, regardless of background. This project stands as a testament to my ability to drive creative vision, manage complex collaborations, and deliver impactful community-driven initiatives.
MARKET STUDIOS
Season: Q3 22
Technical Drawings
Tech Packs
I contributed to Market Studio’s venture into cut-and-sew design as they expanded their creative offerings. As a freelance collaborator, I worked closely with their LA-based design team to develop technical drawings and comprehensive tech packs for their Q3 2022 apparel styles.
My role involved translating creative concepts into precise technical specifications, ensuring seamless communication between design and production teams. By leveraging my expertise in garment construction and attention to detail, I helped refine Market Studio’s vision for modern, high-quality apparel.
My role involved translating creative concepts into precise technical specifications, ensuring seamless communication between design and production teams. By leveraging my expertise in garment construction and attention to detail, I helped refine Market Studio’s vision for modern, high-quality apparel.
HAVEN
Season: FW17-SS22
Concept
Technical Drawings
Design
Development
Over the past 10 years, I have been an integral part of the HAVEN team, contributing to our uncompromising dedication to authentic, functional design, craftsmanship, and innovation.
As a member of our Vancouver-based company established in 2006, I have helped to create the HAVEN collection, inspired by Canada's four seasons. Utilizing a functional design approach, we have focused on improving comfort, performance, and utility while balancing familiarity with ingenuity.
Through my work at HAVEN, I was working closely with premium material innovators like Polartec®, GORE-TEX®, Schoeller®, Loro Piana®, and Primaloft®, I've helped develop modern, seasonally adaptive collections that blend performance technologies with everyday wearability. My hands-on collaboration with specialized manufacturers in Canada and Japan has been central to meticulously engineering garments that meet rigorous quality standards - from prototyping and fabric testing to perfecting construction details.
My contribution to HAVEN's mission of crafting exceptional, modern, everyday clothing has been a significant achievement in my career. I am proud to have been part of a team that has continuously pushed the boundaries of authentic, functional design, craftsmanship, and innovation.
As a member of our Vancouver-based company established in 2006, I have helped to create the HAVEN collection, inspired by Canada's four seasons. Utilizing a functional design approach, we have focused on improving comfort, performance, and utility while balancing familiarity with ingenuity.
Through my work at HAVEN, I was working closely with premium material innovators like Polartec®, GORE-TEX®, Schoeller®, Loro Piana®, and Primaloft®, I've helped develop modern, seasonally adaptive collections that blend performance technologies with everyday wearability. My hands-on collaboration with specialized manufacturers in Canada and Japan has been central to meticulously engineering garments that meet rigorous quality standards - from prototyping and fabric testing to perfecting construction details.
My contribution to HAVEN's mission of crafting exceptional, modern, everyday clothing has been a significant achievement in my career. I am proud to have been part of a team that has continuously pushed the boundaries of authentic, functional design, craftsmanship, and innovation.
