BASED IN VANCOUVER / HONG KONG
Shane Long is a seasoned apparel commercialization leader with over 12 years of experience driving product development from concept to market across premium brands.
With an Associate's degree in Product Design and a minor in Fine Arts, Shane has leveraged his creative foundation to develop innovative technical apparel solutions throughout his career.
During his tenure at HAVEN, Shane had the privilege of designing and developing multiple seasons of upscale products utilizing world-class materials and construction techniques. His work included collaborative projects with global brands such as Adidas, Asics, Vans, Converse, and Nike, which helped him build an extensive industry network and a deep understanding of premium product creation.
Recognizing an opportunity to make premium technical apparel more accessible, Shane founded ADAPTURE. At ADAPTURE, he applies his expertise to create inclusive products without compromising on materials or craftsmanship. His approach combines technical knowledge with market intelligence to anticipate trends and develop forward-thinking product strategies.
Over the past five years, Shane has expanded his expertise through international collaborations, working closely with Hazard Hunters and Skechers China. These experiences have enriched his global perspective on product development, supply chain management, and market trends, particularly in the Asia-Pacific region.
Shane's strength lies in building high-performing teams, optimizing production processes, and managing global supply chains while maintaining design integrity. He excels at balancing quality, cost, and efficiency across the product development lifecycle. Passionate about technical apparel spanning streetwear, sportswear, and outdoor categories, Shane remains committed to sustainable manufacturing practices and innovative product solutions.
Through his work, Shane continues to push the boundaries of product creation, ensuring that high-quality, thoughtfully designed apparel is accessible to a broader audience. His international experience and dedication to innovation make him a trusted leader in the apparel industry.
MEDIA / PRESS
Rain Check Podcast : Shane of ADAPTURE
Beyond the Garment Podcast : Ep 6 Shane Long Founder of ADAPTURE
Creative Head Space : for all the clothing brand owners I shane long with decades of experience and knowlege
SOONERTHANLATER:
AN INTERVIEW WITH SHANE LONG + ADAPTURE
Vancouver Magazine : This Vancouver Fashion Designer Is On a Mission to Make the Perfect White Tee
MANIFESTO : WAY OVER PAR: Hazard Hunters' Shane Long
SKECHERS CHINA
Season: FW24-FW25
Division Creation
Technical Design
Material Sourcing
Process Implementation
Brand Identity
As Head of Technical Apparel Design & Development at Skechers China Performance Division, I built the technical apparel division from the ground up, creating the complete infrastructure for performance-driven product creation. Leading the creation of 55+ innovative styles each season across FW24, SS25, and FW25 collections. From establishing technical specifications for waterproof, down and UV-protective categories to developing standardized timelines that synchronized design, merchandising and production teams, I implemented the operational framework that transformed concepts into high-performance apparel. My role spanned the entire development spectrum - crafting the technical branding language, setting material testing protocols, and aligning cross-functional teams to ensure cohesive execution from initial design through to final production.
Through strategic partnerships established at Shanghai Intertextile Expo, I developed robust fabric / trims sourcing pipelines while implementing rigorous material approval processes. This comprehensive program development enabled the successful launch of a Skechers technical apparel collection in just nine months - a benchmark achievement that established new standards for performance product development within the organization. The division's rapid success was built on this foundation of technical innovation, operational excellence and cross-functional collaboration that I architected from inception.
HAZARD HUNTERS
Season: SS24-FW24
Brand Development
Tech Packs
Sourcing
Design
Branding
Product Development
As Head of Design & Development, I led the creation and launch of Hazard Hunters, a premium golf-inspired streetwear brand, from concept to market in just eight months.
Overseeing end-to-end commercialization—including fabric development, sourcing, production, and quality control—I ensured seamless execution while maintaining sustainable and cost-efficient practices.
By fostering strong manufacturing partnerships, I accelerated timelines, delivering production ahead of schedule. My role also involved coordinating cross-functional teams across design, marketing, and logistics to align the brand’s vision.
A key achievement was the successful BELOWGROUND pop-up launch at Landmark Atrium, where we transformed the space into a playful backyard barbecue putt-putt course, introducing Season 1’s core collection. The brand gained further recognition through features in Manifesto Magazine and HYPEBEAST.
By fostering strong manufacturing partnerships, I accelerated timelines, delivering production ahead of schedule. My role also involved coordinating cross-functional teams across design, marketing, and logistics to align the brand’s vision.
A key achievement was the successful BELOWGROUND pop-up launch at Landmark Atrium, where we transformed the space into a playful backyard barbecue putt-putt course, introducing Season 1’s core collection. The brand gained further recognition through features in Manifesto Magazine and HYPEBEAST.
ONE DREAM NBA ALL STAR WEEKEND ACTIVATION
2023
Creative Direction
Project Manager
In 2023, I served as the Creative Director and Project Manager for the ONE DREAM event, a transformative collaboration between Salt Lake City’s Akomi and Montreal based Double Dribble, held during the NBA All-Star weekend at BRAND + AID. Conceived by me, this partnership united two brands to celebrate the resilience of immigrant communities and the unifying power of basketball, amplifying the stories of African NBA players and the broader immigrant experience under Akomi’s slogan, “Arriving here is just the starting point.”
As the creative force behind the event, I envisioned and orchestrated a partnership that merged Akomi’s focus on immigrant narratives with Double Dribble’s commitment to community and inclusivity. I developed the concept, facilitated the collaboration, and project-managed every aspect of the event, from ideation to execution. This included coordinating cross-brand logistics, curating the event space to reflect the vibrant energy of the initiative, and overseeing the seamless integration of activities that resonated with our diverse audience.
The ONE DREAM event created a dynamic platform where attendees shared personal stories of immigration and aspiration, surrounded by the excitement of the NBA All-Star Game. With the Sky’ the Limit Basketball Camp, I designed an immersive experience that blended basketball training with activities to inspire young players to explore paths beyond the court, fostering personal growth and holistic development. Highlights included food, drinks, music, and festivities that brought together basketball fans and community members in a celebration of culture and dreams.
My leadership in setting up the event space and coordinating its multifaceted components ensured a lasting impact, empowering young players and amplifying immigrant voices. By providing a stage to honor the journeys of African NBA players and the growing international NBA/WNBA Africa scene, ONE DREAM inspired attendees to pursue their aspirations, regardless of background. This project stands as a testament to my ability to drive creative vision, manage complex collaborations, and deliver impactful community-driven initiatives.
MARKET STUDIOS
Season: Q3 22
Technical Drawings
Tech Packs
I contributed to Market Studio’s venture into cut-and-sew design as they expanded their creative offerings. As a freelance collaborator, I worked closely with their LA-based design team to develop technical drawings and comprehensive tech packs for their Q3 2022 apparel styles.
My role involved translating creative concepts into precise technical specifications, ensuring seamless communication between design and production teams. By leveraging my expertise in garment construction and attention to detail, I helped refine Market Studio’s vision for modern, high-quality apparel.
My role involved translating creative concepts into precise technical specifications, ensuring seamless communication between design and production teams. By leveraging my expertise in garment construction and attention to detail, I helped refine Market Studio’s vision for modern, high-quality apparel.
