BASED IN VANCOUVER / HONG KONG
Shane Long is a seasoned apparel commercialization leader with over 12 years of experience driving product development from concept to market across premium brands.
With an Associate's degree in Product Design and a minor in Fine Arts, Shane has leveraged his creative foundation to develop innovative technical apparel solutions throughout his career.
During his tenure at HAVEN, Shane had the privilege of designing and developing multiple seasons of upscale products utilizing world-class materials and construction techniques. His work included collaborative projects with global brands such as Adidas, Asics, Vans, Converse, and Nike, which helped him build an extensive industry network and a deep understanding of premium product creation.
Recognizing an opportunity to make premium technical apparel more accessible, Shane founded ADAPTURE. At ADAPTURE, he applies his expertise to create inclusive products without compromising on materials or craftsmanship. His approach combines technical knowledge with market intelligence to anticipate trends and develop forward-thinking product strategies.
Over the past five years, Shane has expanded his expertise through international collaborations, working closely with Hazard Hunters and Skechers China. These experiences have enriched his global perspective on product development, supply chain management, and market trends, particularly in the Asia-Pacific region.
Shane's strength lies in building high-performing teams, optimizing production processes, and managing global supply chains while maintaining design integrity. He excels at balancing quality, cost, and efficiency across the product development lifecycle. Passionate about technical apparel spanning streetwear, sportswear, and outdoor categories, Shane remains committed to sustainable manufacturing practices and innovative product solutions.
Through his work, Shane continues to push the boundaries of product creation, ensuring that high-quality, thoughtfully designed apparel is accessible to a broader audience. His international experience and dedication to innovation make him a trusted leader in the apparel industry.
MEDIA / PRESS
Rain Check Podcast : Shane of ADAPTURE
Beyond the Garment Podcast : Ep 6 Shane Long Founder of ADAPTURE
Creative Head Space : for all the clothing brand owners I shane long with decades of experience and knowlege
Vancouver Magazine : This Vancouver Fashion Designer Is On a Mission to Make the Perfect White Tee
MANIFESTO : WAY OVER PAR: Hazard Hunters' Shane Long
HAVEN
Season: FW17-SS22
Concept
Technical Drawings
Design
Development
Over the past 10 years, I have been an integral part of the HAVEN team, contributing to our uncompromising dedication to authentic, functional design, craftsmanship, and innovation.
As a member of our Vancouver-based company established in 2006, I have helped to create the HAVEN collection, inspired by Canada's four seasons. Utilizing a functional design approach, we have focused on improving comfort, performance, and utility while balancing familiarity with ingenuity.
Through my work at HAVEN, I have honed my skills in crafting modern, everyday clothing using the finest materials, modern developments in fabrics, garment construction, and innovative technologies. I have worked closely with manufacturing facilities in Canada and Japan to meticulously craft, test, and refine every detail to ensure timeless design and long-lasting quality.
My contribution to HAVEN's mission of crafting exceptional, modern, everyday clothing has been a significant achievement in my career. I am proud to have been part of a team that has continuously pushed the boundaries of authentic, functional design, craftsmanship, and innovation.
As a member of our Vancouver-based company established in 2006, I have helped to create the HAVEN collection, inspired by Canada's four seasons. Utilizing a functional design approach, we have focused on improving comfort, performance, and utility while balancing familiarity with ingenuity.
Through my work at HAVEN, I have honed my skills in crafting modern, everyday clothing using the finest materials, modern developments in fabrics, garment construction, and innovative technologies. I have worked closely with manufacturing facilities in Canada and Japan to meticulously craft, test, and refine every detail to ensure timeless design and long-lasting quality.
My contribution to HAVEN's mission of crafting exceptional, modern, everyday clothing has been a significant achievement in my career. I am proud to have been part of a team that has continuously pushed the boundaries of authentic, functional design, craftsmanship, and innovation.
HAVEN Catalyst Boot
Season: FW21
Concept
Technical Drawing
Design
Development
As the lead designer for HAVEN's footwear program, I have achieved a milestone in merging luxury-level craftsmanship with technical performance and outdoor functionality to create a boot that excels in the harsh Canadian environment.
The distinct Catalyst Boot, a modernized and evolved rendition of the classic Canadian military combat boot, was expertly crafted in Onè Di Fonte, a small town in Northwestern Italy that is world-renowned for producing and developing the finest boots and performance footwear.
Using durable Kudu suede sourced from UK-based Tannery Charles F Stead and Co Ltd, I designed the boot's uppers, which have a storied history and reputation for producing some of the finest leathers available. At the medial side, I added an original YKK Excella™ zipper, allowing for easy on-and-off wear.
To ensure optimal performance, I developed the boot with the Vibram New Winkler sole, designed specifically for hiking and long-distance backpacking, providing lightweight grip and stability. The Zeppa NG5 midsole was added for comfort, and the boot was finished with a padded collar with perforated detailing and a full leather lining.
My achievement in designing the Catalyst Boot showcases my expertise in merging form and function, resulting in a boot that is both luxurious and practical for outdoor use in harsh environments.
The distinct Catalyst Boot, a modernized and evolved rendition of the classic Canadian military combat boot, was expertly crafted in Onè Di Fonte, a small town in Northwestern Italy that is world-renowned for producing and developing the finest boots and performance footwear.
Using durable Kudu suede sourced from UK-based Tannery Charles F Stead and Co Ltd, I designed the boot's uppers, which have a storied history and reputation for producing some of the finest leathers available. At the medial side, I added an original YKK Excella™ zipper, allowing for easy on-and-off wear.
To ensure optimal performance, I developed the boot with the Vibram New Winkler sole, designed specifically for hiking and long-distance backpacking, providing lightweight grip and stability. The Zeppa NG5 midsole was added for comfort, and the boot was finished with a padded collar with perforated detailing and a full leather lining.
My achievement in designing the Catalyst Boot showcases my expertise in merging form and function, resulting in a boot that is both luxurious and practical for outdoor use in harsh environments.
HAVEN / New Balance M990V5
Season: FW20
Concept
Technical Drawing
Design
Development
As the lead designer for the collaboration between HAVEN and New Balance, I have achieved a milestone in creating the M990V5 shoe, which is made in the USA with a combination of utilitarian and premium materials.
The upper is constructed in pigskin suede, complemented by a Cordura® AFT mesh toe box and side panelling for breathable, hard-wearing durability. I added a defining feature to the shoe, with concealed highly reflective panels underneath the mesh that are activated only when exposed to light. I also incorporated additional reflective detailing throughout the shoe, including speckled woven laces, a signature “N” logo and “V5” emblem.
To ensure optimal comfort and quality, I used supple Horween leather to wrap the heel and interior sock liner. I then added a two-tone ENCAP midsole to provide stability and comfort while showcasing the co-branded print on the footbed to highlight the partnership between HAVEN and New Balance.
My achievement in designing the M990V5 showcases my expertise in combining utilitarian and premium materials to create a shoe that is both stylish and functional. The unique design features, such as the concealed reflective panels and the supple Horween leather, demonstrate my commitment to innovation and quality in footwear design.
The upper is constructed in pigskin suede, complemented by a Cordura® AFT mesh toe box and side panelling for breathable, hard-wearing durability. I added a defining feature to the shoe, with concealed highly reflective panels underneath the mesh that are activated only when exposed to light. I also incorporated additional reflective detailing throughout the shoe, including speckled woven laces, a signature “N” logo and “V5” emblem.
To ensure optimal comfort and quality, I used supple Horween leather to wrap the heel and interior sock liner. I then added a two-tone ENCAP midsole to provide stability and comfort while showcasing the co-branded print on the footbed to highlight the partnership between HAVEN and New Balance.
My achievement in designing the M990V5 showcases my expertise in combining utilitarian and premium materials to create a shoe that is both stylish and functional. The unique design features, such as the concealed reflective panels and the supple Horween leather, demonstrate my commitment to innovation and quality in footwear design.
HAVEN / NEIGHBORHOOD MIL-SAVAGE CAPSULE
Season: FW17
Concept
Design
Graphic
Development
Conceptualized and designed a collaborative collection with the inconic Tokyo streewear label NEIGHBORHOOD. Featuring four meticulously crafted pieces inspired by the utilitarian and durable aspects of military garments. Employing signature NEIGHBORHOOD 'SAVAGE' construction techniques, the collection showcases intricate patchwork, repairs, and custom modifications to create a unique and timeless aesthetic. Developed a longstanding relationship with the NEIGHBORHOOD brand through this successful collaboration.
