SKECHERS CHINA

Season: FW24-FW25

Division Creation
Technical Design
Material Sourcing
Process Implementation
Brand Identity

As Head of Technical Apparel Design & Development at Skechers China Performance Division, I built the technical apparel division from the ground up, creating the complete infrastructure for performance-driven product creation. Leading the creation of 55+ innovative styles each season across FW24, SS25, and FW25 collections. From establishing technical specifications for waterproof, down and UV-protective categories to developing standardized timelines that synchronized design, merchandising and production teams, I implemented the operational framework that transformed concepts into high-performance apparel. My role spanned the entire development spectrum - crafting the technical branding language, setting material testing protocols, and aligning cross-functional teams to ensure cohesive execution from initial design through to final production.

Through strategic partnerships established at Shanghai Intertextile Expo, I developed robust fabric / trims sourcing pipelines while implementing rigorous material approval processes. This comprehensive program development enabled the successful launch of a Skechers technical apparel collection in just nine months - a benchmark achievement that established new standards for performance product development within the organization. The division's rapid success was built on this foundation of technical innovation, operational excellence and cross-functional collaboration that I architected from inception.